WELLNY FOODS
Wellney approached 'That Guy' looking to develop an instantly recognisable brand for a vegan alternative for scrambled egg, omelette and baked goods. We were tasked with developing a concept that targeted this market, but would also appeal to the general consumer. To support our branding work 'That Guy' also developed a range of layouts to support different packaging options.
Tetra pak REX plant based carton with transparent side window and contrast yolk yellow easy pour 'Simpletwist 28' cap:
Wrap around sticker for white sugar cane/PET bottle:
Wide-Neck white sugar cane/PET bottle
with contrast yolk yellow cap.:
