That Guy Creative

BRANDING & PACKAGING DEVELOPMENT

WELLNY FOODS


Wellney approached 'That Guy' looking to develop an instantly recognisable brand for a vegan alternative for scrambled egg, omelette and baked goods. We were tasked with developing a concept that targeted this market, but would also appeal to the general consumer. To support our branding work 'That Guy' also developed a range of layouts to support different packaging options.

 

Tetra pak REX plant based carton with transparent side window and contrast yolk yellow easy pour 'Simpletwist 28' cap:

Wrap around sticker for white sugar cane/PET bottle:

Wide-Neck white sugar cane/PET bottle

with contrast yolk yellow cap.:

"That guy went above and beyond to deliver this project to an extremely tight deadline"

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